Bundle Package | Digital & Hard Copy

The Ultimate Badass Breeder’s Guide is the definitive playbook for any dog breeder, new or experienced, who desires to make their program world-class. This guide provides a step-by-step approach to help you revolutionize your program and raise the type of puppies that will have clients and trainers flocking. Jeanette covers breeding from A-Z, including puppy evaluations, client communication, social media content, breeder time saving hacks, how to manage fear in your puppies, etc. If you have ever wished to be mentored by one of the most experienced breeders, leading you day-by-day as you breed and raise pups, this guide is your answer. There is no reason to be isolated and alone. Join Jeanette and her Badass pack today! 


Plus Shipping & Handling


You will receive a link via email to download your digital copy immediately upon purchase. Please allow at least two weeks for delivery of your hard copy.



The Ultimate Badass Breeder Guide will provide invaluable information regarding...


Give you the expert advice to help you evaluate and choose the right breeding stock and prevent you from making the fatal and costly error of breeding the wrong dogs.


Give you the skills to raise pups on an advanced curriculum, ensuring successful placement in therapy, facility and service dog training.



Provide the information on how to raise puppies that are empowered and not enabled.




Save you days of heartache by teaching you how to evaluate and place puppies in the right homes with the right owners, thereby avoiding emotional and costly re-homing scenarios.


Inject business savvy into your approach, saving you hours and hours of time by providing you with proven customer communication templates and marketing tools and ideas.


Provide you with effective handouts, charts, contracts and other organizational templates, tools and expert hacks that will make you look like the rockstar breeder that you are.

By the end of The Ultimate Badass Breeder’s Guide, you will have all of the training to rise above the competition and join the revolution of taking breeding from “Bad to Badass”.


  • Neonatal Care Chart

    Detailed charts to track puppy growth and curriculum.

    Also Included:

    • Delivery Chart
    • Go Home Records
    • Whelping Box Exposures
    • Daily Dam Care Chart
    • Prior to Delivery Protocol
    • Whelping Cart Prep Checklist
    • And more! 


  • Daily Care and Curriculum Calendar 

    This Daily Care and Curriculum Calendar will keep your program running smoothly - from daily care, medications, curriculum and client correspondence that saves you from  stress and worry. 

  • Contract and Warranty

    No need to worry if you have all of the important matters covered! Ready to use:

    • Purchase Contract and Warranty
    • Guardian Contract
    • Volunteer Liability Waiver
    • And more! 


  • Badass Breeder Puppy Aptitude Testing

    For the first time you are given the necessary tools to be able to properly and accurately evaluate a litter. Ensuring puppy and client both get what they need and want is critical in keeping dogs in their homes and clients happy. 

    • Directions to administer aptitude testing
    • Puppy Score Card
    • Breeder Score Card
    • Client / Breeder Interpretation Handout 

"The Ultimate Badass Breeder's Guide is VITAL to new breeders, and incredibly valuable for even seasoned breeders! I also took the Puppy Evaluations course and this is truly what will help set your program apart from other breeding programs. To TRULY take the time to know your puppies and educate buyers on how to create a successful relationship with their new companion is changing breeding from bad to badass."






"As a new breeder the guidance, advice and wealth of information Jeanette has provided through this mentorship has been invaluable. She has helped me mold and shape my vision for my breeding program and is so knowledgeable and experienced, I know she is guiding each us in the right direction for our own businesses. Not only has she answered questions and provided feedback but she has also created a community of like-minded breeders who believe in helping each other and bettering breeding as a whole. I feel so well equipped to start my breeding journey after participating in this mentorship!"



"This is hands down the most 

informative breeder information. I didn't even know I needed! I followed Puppy Culture pretty rigidly and felt like this was exactly the fit I needed for my program. I am very grateful to have joined this group for a number of reasons! While the content was extremely valuable, my first immediate impact from this was the solidarity with like minded breeders. I was feeling very isolated and a bit alone coming out of my last litter - I think this helped bring me back to earth."




Badass Breeder

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